The combination of the NFL, college football and Yellowstone helped Paramount record its biggest share of TV usage in nine months.Nielsen‘s Media Distributor Gauge for November shows Paramount outlets responsible for 9.3 percent of TV viewing in the United States, the company’s highest mark since February, when CBS aired the Super Bowl. It improved from 8.7 percent in October and moved ahead of NBCUniversal into third place among TV distributors for the month.YouTube and Fox also hit highs in the November period (which, as with Nielsen’s monthly platform rankings, covers Oct. 28-Nov. 24). YouTube was second with its highest share of TV use (10.8 percent) to date. Fox (8.6 percent) was fueled by a 20 percent bump for Fox News around the presidential election and continued strong showings from NFL and college football telecasts. Disney remained No. 1 for the month (as it has in 11 of the 12 months Nielsen has collected media distributor data) with 11.1 percent of viewing, with Hulu and Disney+ accounting for about 43 percent of that total.Further down the list, Hallmark also hit its highest share of viewing (1.4 percent) since December 2023 with the beginning of its annual “Countdown to Christmas” slate of holiday movies. Per usual, the 14 companies listed in the chart below accounted four about three fourths of all TV viewing in the United States.
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