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Monday, 16 December 2024

BizAsia: Colors drops ‘Viacom18’ reference from main logo

Story from BizAsia:

In a significant branding update, Colors has removed the ‘Viacom18’ reference from its primary logo, marking one of the most visible changes since the merger of Viacom18 and Disney Star into JioStar.

As of today, the channel features its signature petal symbol without the ‘Viacom18’ branding. This adjustment reflects the ongoing transition following the merger.

Since the formation of JioStar, mentions of Viacom18 have been gradually phased out across on-screen elements, including show disclaimers on Colors.

While JioStar has yet to announce comprehensive plans for its newly unified entities, these incremental changes suggest a systematic rollout of its post-merger identity.

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