ZEE Entertainment Enterprises Ltd (ZEEL) has reportedly reached out to Sony Pictures Networks India (SPNI) in an effort to reignite discussions on their proposed $10 billion merger.According to a report by the Economic Times, ZEEL executives have approached Sony’s leadership to revisit the deal, which was terminated earlier this year. This marks ZEEL’s first formal attempt to reinitiate negotiations since the merger collapsed.“The ball is in Sony’s court. They need to respond if the deal is to be revived,” said a source familiar with the developments.The merger, initially seen as a game-changer in the Indian media landscape, had faced regulatory and operational hurdles, leading to its discontinuation. If revived, the partnership could still have significant implications for the industry.
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