Warner Bros. Discovery has tapped former Netflix exec Eric Pallotta to spearhead social strategies and editorial campaigns as part of marketing for the Max streaming platform.As group senior vp of global brand, social and editorial for Warner Bros. Discovery’s direct-to-consumer division, Pallotta will drive social strategies and editorial campaigns for the studio’s flagship streaming platform.“I am so honored to join Max and lead the global brand social and editorial team. Max is home to some of the world’s most beloved shows and movies, and I cannot wait to contribute to its growth and success by creating a space for earned media and social initiatives that elevate Max in the marketplace and champion global fandom,” Pallotta said in a statement on Monday.He worked for a decade at Netflix to pioneer the streaming giant’s social media strategy for online engagement worldwide. More recently, he served as the chief marketing officer at the popular sleep brand Hatch.Pallotta will work alongside Zach Enterlin, executive vp, brand, content and creative, HBO & Max, to oversee brand marketing. “Eric has built a reputation as an earned media marketer visionary and will be a great asset to the company,” Shauna Spenley, CMO of Max and Discovery+.In August 2024, Warner Bros. Discovery hired Spenley to lead its streaming marketing efforts as global CMO of direct-to-consumer. She leads all marketing, subscriber growth and retention, research and other key areas for Warner Bros. Discovery’s streaming products, including Max and Discovery+, reporting to JB Perrette, CEO and president, global streaming and games.Spenley most recently served as president of entertainment at Riot Games, and before that was a vp of marketing and publicity at Netflix.
© 2024 The Hollywood Reporter.