CNBC is set to join the streaming wars with the launch of CNBC+, a new stand-alone streaming service slated to debut in the first quarter of 2025, according to a report by Variety today, but it looks like the service is now live.However, unlike its streaming rivals, CNBC+ does not feature original programming or a significant expansion of its content library.Instead, the service will focus on providing a “global feed” of CNBC’s existing programming, including content from its international channels in Asia and Europe. This will allow viewers to access CNBC’s business news coverage from anywhere in the world, regardless of their location.CNBC+ is not intended to compete directly with major streaming players like Netflix or Disney+. The service will not offer exclusive shows or movies, nor will it involve a significant increase in content spending.The primary goal of CNBC+ is to expand the network’s reach and engagement with its dedicated audience, particularly those who consume its content outside of the traditional home viewing environment. CNBC executives believe the streaming service will allow viewers to connect with the network more frequently, whether they are in the office, commuting, or traveling.This news comes as CNBC prepares for a spin-off from its parent company, NBCUniversal. Comcast, NBCUniversal’s parent, plans to separate its cable networks from its broadcast and streaming businesses within the next year. This move will grant the cable networks greater financial autonomy and allow them to invest more in their own initiatives.CNBC+ represents a unique approach to streaming within the television news landscape. While other networks have focused on original programming and expanded content libraries for their streaming services, CNBC is prioritizing accessibility and global reach for its existing content. This strategy reflects the network’s understanding of its audience and its commitment to delivering business news in a rapidly evolving media environment.
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