IMG, the sports marketing agency, has extended its agreement to broadcast the Premier League to the inflight and cruise markets on Sport 24, for the next three seasons.Under the agreement, Sport 24 will continue to broadcast 270+ matches live on its channels to passengers globally each season. The deal follows the unveiling of Sport 24’s web player, which enables passengers to watch HD coverage of some the world’s major sports events on their personal electronic devices, and first launched onboard Qatar Airways’ Starlink connected aircraft.Paul Molnar, Chief Media Officer, at the Premier League, commented: “We are delighted to announce the extension of our long-standing partnership with Sport 24 and look forward to continuing our close collaboration so that Premier League fans can continue the passionate support of their favourite clubs during their travels around the world.”Richard Wise, SVP Content and Channels, IMG, added: “Our research shows that 74% of passengers would prefer to watch live sport over other inflight entertainment, and the Premier League remains one of the most popular sport leagues in the world. We’re delighted to extend our live coverage of the league, and passengers now have more ways to enjoy live sport onboard with Sport 24 than ever before, so they never have to miss a moment of the action.”Owned, licensed and operated by IMG, Sport 24 is a dedicated live sports channel available on airlines and cruise ships around the world. It can be viewed on multiple carriers including Etihad Airways, Emirates, Turkish Airlines, Qatar Airways, Singapore Airlines, Cathay Pacific, Carnival Group, Royal Caribbean, Celebrity, Norwegian Cruise Line, Fred Olsen and more. Sport 24 and Sport 24 Extra are produced from IMG’s production HQ at Stockley Park, near London’s Heathrow Airport.
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