DirecTV, the US broadcaster, has announced a multi-year, strategic and year-round collaboration with six US university athletic departments ahead of the 2025 college football season.This agreement includes some of the most iconic schools in all of college sports — Duke University, The Ohio State University, University of North Carolina at Chapel Hill, University of Oregon, United States Military Academy (Army), and The University of Texas — aiming to deliver tailored experiences for students, alumni and fans across the country. DirecTV negotiated the multi-school agreement with Learfield, the media and technology company powering college athletics.The alliance spans across multiple athletics programmes, including football, both Men’s and Women’s basketball and other collegiate sports. DirecTV will have enterprise-wide IP rights to use official school logos and marks, in-venue and TV-visible signage, and digital media opportunities to amplify DirecTV messaging to millions of college sports fans, regardless of whether they are watching games in-venue, at home or on the go.The Texas Football vs Ohio State matchup on August 30th will mark DirecTV’s first Fan Zone activation of the season. Fans attending the event can look forward to interactive ‘Best Seat in the House’ experiences and live pregame viewing powered by DirecTV’s satellite-free streaming service. Visitors can explore DirecTV’s Genre Pack offerings like MySports, ensuring they can watch their favorite teams anytime, anywhere—without a satellite dish. In addition, there will be community engagement initiatives aligned with the schools throughout the school year, as well as new social and influencer content available on DirecTV, creator and school social channels.“College sports unite fans like few things can, and collaborating with these six legendary programs allows DirecTV to show up in meaningful, authentic ways,” said Kelly Jo Sands, senior vice president of digital marketing at DirecTV. “From in-venue activations to social media content and NIL partnerships, we’re committed to delivering ‘Game Day, Your Way’ across every touchpoint, for both men’s and women’s teams alike.”“This agreement with DirecTV showcases the advantage of leveraging the rights to school logos and student-athlete brand power to tap into fanbases and create authentic connections,” said Bill Hirsh, senior vice president of corporate sales at Learfield. “We’re thrilled to collaborate with DirecTV throughout the upcoming college athletics season to deliver their products and offerings to fans all over the country.”
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