BBC News Pidgin has officially launched its TikTok channel, which aims to deliver high-quality journalism to Pidgin-speaking audiences across Africa and beyond.The BBC News Pidgin TikTok channel features a range of short-form videos in Pidgin covering politics, culture, society as well as science, health and technology. The service currently reaches around 800,000 people weekly around the world with its largest audience in Nigeria.BBC News Pidgin Editor, Moseph Ekine, commented: “Launching our TikTok channel is an exciting step for BBC News Pidgin as we continue to meet our audiences where they are, making complex news stories accessible to all. Using short-form video to explain the news and highlight local stories in Pidgin allows the BBC to celebrate the richness of a commonly spoken language in West Africa. This new channel enhances the BBC World Service’s ability to provide trusted journalism that speaks directly to our audience in a language of their own.”
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