Friday, 6 June 2025

Advanced Television: PFL launches new DTC app

Story from Advanced Television:

The Professional Fighters League (PFL) has launched its new direct-to-consumer (DTC) App, the free vehicle for Americans to watch all PFL International League events and fights live, including PFL Europe, PFL MENA, and PFL Africa.

The new PFL App, made with tech company ViewLift, is a comprehensive home for PFL information, entertainment and engagement, including PFL fights and fighter information, advanced analytics, fan rewards and games, and behind-the-scenes content. It can be downloaded now from the Apple or Google Play Stores. The platform is also available via web and will roll out across OTT devices including Apple TV, Roku, and Amazon Fire TV later this year.

For the first time, and exclusively only on the PFL App, US fans can stream all PFL International League events live and free.

The next PFL International League fights (viewable in the US via the new app) are as follows:

  1. PFL MENA – Friday, July 4 – Riyadh, Saudi Arabia – 12 pm EST
  2. PFL Europe – Saturday, July 5 – Brussels, Belgium – 11 am EST
  3. PFL Africa – Saturday, July 19 – Cape Town, Africa – 10:30 am EST

In addition to exclusive live content, the PFL App is loaded with features designed to elevate the fan experience: 

  • PFL Fights Live – Watch Direct in PFL App 
  • PFL Schedule – What, When, Where
  • PFL Fighters – All Fighters, All Details
  • PFL Fan Engagement – Test your MMA Knowledge
  • PFL Insider Content – Go Behind the Scenes or Explore Full Archive

“We’re putting the power directly in the hands of MMA fans,” said PFL CEO Peter Murray. “For the first time ever, fans in the U.S. can watch PFL MENA, PFL Europe, PFL Africa, and PFL Pacific live and free, all in one place. The PFL App is a major investment in our global league strategy and in delivering a deeper, more connected and centralised experience for our fans.”

“PFL has focused on its fans since its launch,” noted Rick Allen, ViewLift’s CEO. “We are proud to continue our 7-year alliance with the League, and deliver an entirely new experience for those fans: behind-the-scenes access, new ways to expand your fight knowledge and test yourself against others, and – for the very first time – direct US access to live international fights and recaps. Join us in the SmartCage.”

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