WTA Ventures and Tennis Channel have agreed to a new six-year media rights deal ensuring that Tennis Channel platforms will continue to be the exclusive home of WTA tennis in the US through 2032.As a result of the new commitment, the drama and entertainment of the Hologic WTA Tour will be available to tennis fans across the US through Tennis Channel, its streaming network TennisChannel 2, as well as its app and website. The deal covers all WTA 1000, 500 and 250 events (except tournaments in the US) through to the season-closing WTA Finals where the world’s best singles players and doubles teams battle to be crowned as year-end champions.Following the new agreement, WTA Ventures and Tennis Channel will work together to continue to enhance and innovate coverage of women’s tennis, engaging fans and promoting the game to new audiences. These combined efforts will build on the launch of the WTA’s bold new brand identity and the strong growth of women’s tennis in the United States, where live WTA viewership on Tennis Channel continues to grow in 2025 on top of the prior increase in 2024. This positive trend includes spectacular growth among younger audiences, with live WTA viewership among 18-34s up annually since 2023.Marina Storti, CEO of WTA Ventures, said: “The US is a hugely significant market for the WTA and we are excited to be partnering with Tennis Channel to bring six more seasons of brilliant tennis to fans across all its platforms. Tennis Channel has shown a strong commitment to the WTA through this agreement, and we have a shared ambition to continue to deepen audience engagement and grow the impact of women’s tennis. By securing a multi-year investment from a valued strategic partner, this deal is a significant milestone for WTA Ventures as we continue to execute our strategy to achieve a step change in the commercial value of women’s tennis.”“The WTA has been an important part of Tennis Channel since our first days on air. We couldn’t be happier to extend this partnership into the next decade,” commented Jeff Blackburn. “Women’s tennis is one of the most thrilling products in sports and the tour has never been stronger than it is right now. Tennis Channel looks forward to developing innovative ways to attract and entertain new fans — and to keep building on this momentum with Marina and her team.”Hillary Mandel, EVP & Head of Americas, Commercial, IMG, added: “This new deal reflects and will continue to power the huge growth and momentum of the WTA and women’s tennis globally. It ensures expanded reach through Tennis Channel’s investment in digital tech and platforms, widening distribution with its DTC service and new partnership with YouTube TV, as well as long-term revenue growth and significant year-round promotion. We’re proud to have helped bring this new partnership to life, providing fans with the best access to the WTA’s incredible athletes and competition week in and week out.”
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