Hello Kitty owner Sanrio has struck a multi-year deal with CoComelon outfit Moonbug Entertainment including a new show with characters from both hit franchises.The deal will span content and consumer initiatives featuring a crossover series with Sanrio and CoComelon characters, with Hello Kitty, Cinnamoroll and other popular Sanrio characters joining JJ and pals from CoComelon. The series will debut in 2026 and Moonbug will lead global distribution.The partnership was previewed during a fireside chat by Candle Media boss Kevin Mayer at the APOS Summit in Bali. Candle is the owner of Moonbug.Moonbug has teamed up with a number of brands across Asia but this is the first Sanrio-Moonbug tie-up, coming soon after a high profile deal that will see Moonbug’s hit CoComelon series move from Netflix to Disney+.“This collaboration brings together two powerful global brands with generations of fans,” said Mayer. “We’re excited to create fresh experiences that blend the heart and humor of CoComelon with Sanrio’s beloved characters in ways that will delight families around the world. This is the start of a creative partnership with huge potential, and we can’t wait to share more later this year.”More information, including character line-ups, launch platforms, and future initiatives, will be shared in the coming months.Execs from Netflix, Google, Viu and BBC Studios have been speaking at APOS this week.
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