ITV Studios has announced at NATPE Budapest a strategic partnership with Paprika Studios, an independent production company in Central and Eastern Europe (CEE). Paprika Studios will exclusively represent six of ITV Studios’ top non-scripted formats across seven key markets: Bulgaria, Czech Republic, Hungary, Lithuania, Romania, Slovakia and Slovenia.The six titles Paprika Studios will represent are:
- Game of Chefs – a high-stakes cooking competition
- Rat In The Kitchen – a culinary game show with a twist
- Let Love Rule – a bold and fresh take on dating
- My Mum Your Dad – heartwarming reality with a twist on second chances
- A Year To Remember – a nostalgic entertainment format
- What Would Your Kid Do? – a revealing family game show
This collaboration reflects ITV Studios’ strategic focus on building commercial partnerships in key international markets, ensuring broadcasters across the region have access to popular content with locally tailored production support. Where formats are already established, existing production partners will continue their local adaptations.Gisela Minnbergh, EVP EMEA Global Partnerships at ITV Studios, commented: “Central and Eastern Europe is a dynamic and competitive region, and we’re thrilled to be joining forces with Paprika Studios, who have a proven track record and deep expertise in the region. This partnership enables us to offer broadcasters a powerful combination of creative content and streamlined production, perfectly suited to local audiences.”Ákos Erdös, CEO of Paprika Studios, added: “We’re proud to represent ITV Studios’ exciting slate of formats in CEE. These are compelling, high-quality titles that we believe will resonate strongly with local viewers. With more than 15 years of experience, offices in eight countries and a deep understanding of audience expectations and market trends in the CEE region, we are a reliable and competent partner — bringing significant added value to this strategic collaboration. Together with ITV Studios, we aim to bring fresh energy to the region’s non-scripted landscape.”The deal was brokered by Martijn Plaizier, Content Brand Partnership Manager, ITV Studios.
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