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Friday, 12 April 2024

Deadline: Showtime Standalone App To Shut Down In April After Merging With Paramount+

Story from Deadline:

Showtime’s standalone app will disappear on April 30.

“This app will shut down on 4/30/2024,” reads Showtime’s home page. “Paramount+ is the new streaming home for SHOWTIME. Get the Paramount+ with SHOWTIME plan. Try 7 days free, then $11.99/month. Get started at Paramountplus.com” it said, with a button to try it for free.” The service is offering Paramount+ with Showtime for $11.99 monthly after a one-week trial. Paramount+ essential is $5.99 a month.

Showtime‘s linear network, which launched more than four decades ago during the early days of cable, was officially rebranded and relaunched in a package with Paramount+ in January, merging the two streaming apps into a single service. Parent Paramount Global called the move “the first of its kind multiplatform brand that integrates streaming and linear content.”

Showtime had been downsizing for some time after the exit of longtime CEO David Nevins over a year ago. The premium cable network was merged with MTV Entertainment Studios, rebranded as Paramount+ with Showtime and underwent layoffs. Its programming slate was paired down as it refocused.

Showtime Sports was shuttered in October. Like HBO, Showtime had struggled with the cost of continuing sports programming at the same time its parent company was making significant investments in streaming. Paramount Global sold the Bellator MMA circuit to rival Professional Fighters League in November.

© 2024 Deadline.