The telecom giant is offering select unlimited plan customers six free months of The Disney Bundle: Disney+, Hulu, and ESPN+.
The deal will give new and current Verizon customers six free months of the bundle when switching to the plans, and after that it will cost $10 per month, a $115 savings annually. Verizon previously offered the bundle as an add-on for $10 per month, a $5 discount compared to its normal price.
Verizon has been particularly aggressive about its plans to bundle streaming services (largely through its “+play” offering) in a bid to lock in customers, and has partnered with Disney before. Most notably, Verizon was a launch partner for Disney+, giving many of its customers one free year of the service, and helping Disney+ gain substantial market share early on.
The move also comes just a few weeks after Disney integrated Hulu content into Disney+ for bundle customers. By offering this deal now, Disney subscribers that haven’t subscribed to Hulu can get a taste of the content inside the app they are already familiar with.
“Our ongoing collaboration with Verizon underscores our commitment to providing their customers with exceptional offers for our unrivaled streaming content,” said Sean Breen, executive VP of platform distribution for Disney Entertainment. “With this new promotional perk, we’re thrilled that Verizon customers will have access to best-in-class entertainment from Disney+, Hulu, and ESPN+.”
And Verizon has been working to negotiate bundles with services that have been reluctant to engage with discount pricing previously.
That has included a Netflix and Paramount+ with Showtime bundle, as well as a Netflix and Max bundle.
“The offers and perks that come with being a Verizon customer gives customers incredible value and savings — all with the peace of mind of our world-class reliable network,” added Angie Klein, Verizon senior VP of growth marketing and content. “And now with the Disney Bundle on us for six months, there is something for everyone in the family to watch, all on us.”
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