Tuesday 19 March 2024

Broadband TV News: Acorn TV gets new look for the spring

Story from Broadband TV News:

Acorn TV has unveiled a new updated logo and a pithy new tagline.

The AMC Networks streaming service is known for series including Jane Seymour’s Harry Wild, which returns May 13, to Lucy Lawless’s My Life Is Murder returning in June, Emilia Fox’s Signora Volpe returning in July.

“Acorn TV is a beloved streaming brand that goes deep on international mysteries, dramas and thrillers,” said Kim Granito, chief marketing officer of AMC Networks. “It was one of the world’s first targeted streamers and we’re excited to broaden its audience potential with a modernized campaign that frames Acorn around the shows our subscribers love.

“Our new tagline – Brilliant – channels the origins of the platform and that sensibility will run through everything we do as we continue to grow Acorn TV’s unique viewing experience for fans.”

Acorn TV content is also sold direct to broadcasters including UKTV, which has picked up Signora Volpe and Channel 5 which runs Dalgliesh and Sally Lindsay’s The Madame Blanc Mysteries, which is currently in its third season.

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