Thursday 28 March 2024

Broadband TV News: Disney goes green in logo refresh

Story from Broadband TV News:

Disney+ has been given a makeover with its now familiar logo now displayed in teal and white.

The curve that links the letter D with the + symbol has also been refined. The gradient has been replaced with a solid line.

There’s also a new orchestral mnemonic created by Academy Award-winning composer Ludwig Göransson.

The branding has gone largely unchanged since the streaming service went live on November 12, 2019.

At that point the logo was seen in royal blue and white. The new teal colour comes as the streamer prepares to offer US subscribers access to Hulu, which has now been brought under the Disney umbrella. Hulu’s adopted colour is also green, giving Disney opportunity to work with an extended colour palette.

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