TelevisaUnivision is making a major change in its senior leadership ranks, with ad sales chief Donna Speciale to exit, and Tim Natividad set to join the company later this month as its president of ad sales.TelevisaUnivision CEO Daniel Alegre announced the news to staff Monday morning.“Over the past several months, Donna and I have been in thoughtful conversation about the future of our business. Together, we agreed that this would be the right time for the next step in the evolution of our ad sales leadership,” he wrote. “Given the importance of our digital future, I am excited to welcome Tim and the unique experience he will bring. Tim has a very deep background in leading large and dynamic ad sales teams, and I know you are going to love the enthusiasm and energy he will bring to the company.”Natividad was most recently head of U.S. enterprise sales for TikTok, and previously worked at Amazon, Roku and Google. He succeeds Speciale, a longtime TV ad veteran, who joined the company four years ago with a mandate to expand its advertising business in the U.S. by leveraging the fast-growing hispanic audience.“The journey over the last 4 years has been nothing short of extraordinary,” Speciale wrote in a memo of her own. “When I took on this role, my focus was to unlock the full value of our platform for the marketers we serve and to ensure the U.S. Hispanic audience—long overlooked—was seen, understood, and prioritized. What we’ve achieved together has far exceeded every expectation I brought into this work.”
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