beIN Sports and Bundesliga International have signed a new exclusive deal to broadcast the games of the German football league in France until the end of the 2028-2029 season.The partnership, of which financial details have not been disclosed, extends the collaboration between the Bundesliga and beIN Sports, which has been broadcasting German league football since 2012.Fans can follow the performances of some of France’s top players, including Michael Olise, who was rookie of the season after his displays for FC Bayern München.“The number of Bundesliga fans in France has boomed in the last two seasons off the back of performances by our Les Bleus stars, like Olise and Kingsley Coman. We’re grateful to beIN for helping to spread the word about football as it’s meant to be in France, which included promotional initiatives such as sending fans over to Germany for weekends packed with Bundesliga action,” said Peer Naubert, Managing Director and Chief Marketing Officer of Bundesliga International.Laurent De Camas, Managing Director of beIN Sports France, added: “beIN Sports is delighted and very proud to be associated with the Bundesliga for a further four seasons and to extend the adventure until the end of the 2028-2029 season. This partnership demonstrates the relationship of trust that binds us to the Bundesliga and enriches a rich portfolio of rights.”
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