Viaplay Group and Czech media company Prima Group have entered a partnership to bring Viaplay Select to the Czech Republic via the prima+ streaming platform prima+.Launching July 1st, prima+ will feature the Viaplay Select content offering, a Viaplay curated selection of series, films and documentaries, with more than 200 hours available during the first year – the majority being first-run premieres in the market. In addition to streaming on prima+, selected Viaplay titles will also be broadcast on Prima’s Group’s linear channels.The Viaplay Select lineup on prima+ features standout scripted titles including The Hunt, a true-crime drama that shocked the Netherlands; Mafia, a Nordic noir about the brutal rise of a visionary crime boss and the lone cop determined to stop him; Furia, a political thriller from Emmy winner Gjermund Stenberg Eriksen; the Nordic noir Jana – Marked for Life, based on Emelie Schepp’s bestselling novel; and The Beach Hotel, a coastal mystery-drama from Camilla Läckberg.The non-scripted selection includes The Big Decision, profiling top-scorer and elite athlete Erling Haaland; the true crime titles Under the Radar and Copenhagen Killer; the long-running reality hit Frozen Roads, following Sweden’s toughest winter rescue teams; and Extraordinary Renovations, which showcases dream-worthy cabin makeovers in stunning Nordic landscapes.This launch extends Viaplay Select’s international reach to over 30 markets. The brand continues to gain momentum globally, with recent multi-market renewals signed with partners including Pickbox (Adria region), DMD (Latin America), Canal+ (Netherlands), Magenta (Germany), and Crave (Canada).Vanda Rapti, EVP Viaplay Select & Content Distribution at Viaplay Group, commented: “We are excited to bring Viaplay Select to the Czech market through the leading commercial player Prima Group. This collaboration reflects our commitment to continue offering distinctive, high-quality storytelling that strengthens our partners’ offering in multiple markets across the world. Prima Group is the perfect partner as they are best placed to maximise the value of our strengths, both on their growing SVoD platform prima+ and on satisfying the needs of their linear channels with Viaplay Select’s diverse and premium content.”Alex Ruzek, Programme Director of Prima Group, added: “We’re thrilled to join forces with Viaplay to bring Viaplay Select to prima+ and a selection of Viaplay’s exceptional content to our linear offering” says. “Viaplay is renowned for setting a new standard in Nordic and European storytelling, and this partnership allows us to offer our audience even more of the high-quality, exclusive content they’re looking for. It’s a powerful step forward as we strengthen our premium international offer and continue to expand prima+.”
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