Advanced Television: IMG bringing Euro 2025 to Sport 24 channel

Story from Advanced Television:

IMG, the sports marketing agency, has secured the rights to broadcast the UEFA Women’s Euro 2025 competition on Sport 24, the live sports channel available on airlines and cruise ships around the world. The agreement grants exclusive live rights to broadcast the tournament globally on Sport 24’s channels.

Taking place in Switzerland between July 2nd – 27th, Euro 2025 marks the 14th edition of the tournament. I will see England’s Lionesses return to defend their crown after a historic triumph in 2022, while Poland and Wales will make much-anticipated appearances in their tournament debuts.

Richard Wise, SVP, Content and Channels, IMG, commented: “This summer is set to be another fantastic season of sport on our channels, where passengers can enjoy world-class football, tennis and golf, among so much more. Football continues to rank among our most-watched competitions and we expect UEFA Women’s Euro 2025 will be no different, as passengers around the world tune in to root for their favourite teams and players.”

Guy-Laurent Epstein, UEFA’s Director of Marketing, added: “We are very pleased to continue our partnership with IMG as the home of the upcoming UEFA Women’s Euro 2025 across airlines and cruise ships around the world. Passengers will be offered an extensive and excellent coverage of UEFA Women’s Euro 2025, with matches broadcast live on Sport 24’s channels”

Sport 24 is owned, operated and licensed by IMG. It can be watched on multiple carriers including Etihad Airways, Emirates, Turkish Airlines, Singapore Airlines, Cathay Pacific, Carnival Group, Royal Caribbean, Celebrity, Norwegian Cruise Line and Fred Olsen.t