MBC’s SHAHID platform has recorded its strongest Ramadan season on record with double-digit growth in subscriptions (SVOD) and advertising (AVOD) revenues.SHAHID is the leading Arabic OTT platform with a diverse range of content including top Arabic, Turkish, and Bollywood titles.Mike Sneesby, Chief Executive Officer of MBC GROUP, commented: “Our first quarter results underscore MBC GROUP’s market leadership, with solid revenue growth and robust profitability driven by peaks in viewership and advertising during Ramadan.”Group revenues grew by 31.2% year-on-year to SAR 391.3 million. In MBC’s Q1 2025 results, SHAHID turned a net profit of SAR 13.3 million versus a net loss of SAR 6.5 million in 1Q 2024. This profit achievement was driven primarily by Ramadan seasonality, which historically delivers peak engagement and advertising demand.MBC GROUP increased net profits by 117.3% year on year to SAR 263.5 million on revenues of SAR 2.0 billion, up 65.4% YoY.
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