Extreme H, the hydrogen-powered off-road racing series, has announced a television and digital broadcast partnership with Sony Pictures Networks India. This agreement, an extension of its historic agreements with Extreme E, marks a significant step in expanding the reach of hydrogen motorsport innovation across the Indian subcontinent.Under this partnership, Sony will cover the live race programme and highlights in English. The deal will bring the action of the FIA Extreme H World Cup to millions of viewers across India and neighbouring regions. The FIA Extreme H World Cup will see world-class drivers and teams race in hydrogen-powered vehicles across some of the planet’s most extreme locations. The series builds on the legacy of Extreme E, using sport as a platform to raise awareness around the role of hydrogen in accelerating the shift to net zero.Ali Russell, Managing Director at the FIA Extreme H World Cup, commented: “We are proud to partner once again with Sony Pictures Networks India, a trusted and innovative broadcast leader who we’ve had a much-valued relationship with since the very start of Extreme E Season 1. India is a crucial market for our global ambitions, and this collaboration allows us to share our message and technology with millions of new viewers, while inspiring a new generation of future-focused motorsport fans.”Rajesh Kaul, Chief Revenue Officer, Distribution and International Business and Head of Sports Business at Sony Pictures Networks India, added: “We are excited to partner with Extreme H, a series that not only delivers thrilling racing action but also carries a powerful message of sustainability and innovation. Hydrogen mobility is a frontier technology, and we’re proud to bring this pioneering motorsport to audiences across the Indian subcontinent.”The FIA Extreme H World Cup, which will get underway later this year, will feature an off-road race format powered by hydrogen fuel cells. This shift toward clean energy technology will demonstrate how hydrogen can redefine motorsport, on and off the racecourse, pushing boundaries for sustainability in the automotive and energy industries.Further announcements regarding teams, drivers, venues and technical partners will follow in the lead-up to Extreme H’s first season of competition.
© 2001-2025. Advanced Television Ltd.