Amazon Publisher Services (APS) and Magnite, the independent sell-side advertising company, have announced a deeper streaming TV collaboration through APS’ Transparent Ad Marketplace (TAM) and Magnite’s SpringServe.The collaboration makes it easier for publishers to access incremental demand from Magnite on Amazon devices, and gives Magnite incremental access to streaming TV inventory via APS on Fire TV devices. This collaboration builds on Amazon Ads and Magnite’s existing integrations.“As a customer and collaborator of both APS and Magnite, we have long wanted to find a way to unify our demand stack with both of these providers. This new opportunity allows us to centralise reporting and garner access to unique, direct demand,” said Rose McGovern, Head of Programmatic & Digital Ad Sales at DirecTV Advertising.“We’re pleased to broaden our work with Amazon Ads to make more streaming content on Fire TV devices available to buyers through Magnite,” commented Sean Buckley, President, Revenue at Magnite. “By developing the custom integration, we’re able to more comprehensively connect advertisers to premium streaming inventory across Fire TV devices.”“Expanding our work with Magnite was the natural evolution in our dedication to bring incremental demand to publishers through interoperable solutions,” added Scott Siegler, Director of Amazon Publisher Services. “Our shared goal is to maximise streaming TV advertising effectiveness that ultimately improves consumers’ ad experiences.”
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