BBC World Service is expanding its news offer with the launch of a pilot Polish-language news website, BBC News Polska, and its content on social channels. Going live from June 24th, the website will deliver independent and impartial news in text and video for Polish-speaking audiences.The new language offer aims to counter a wave of disinformation in the region and provide news and analysis on areas audiences are seeking information on, including the ongoing wars and conflicts, health, climate change, and the cost of living. BBC News Polska content will be available via its social-media channels on Facebook and Instagram. The pilot language initiative will come from existing budgets and will be reviewed throughout its first year of operation. The BBC World Service’s ability to respond to changing audience demands, launch further pilots and adapt to global challenges relies on the need for a long-term sustainable funding model.BBC News Polska will be the first new language offer from the BBC World Service produced with the help of AI translation technology. BBC News Polska will work to harness existing translation and transcription tools to bring the best of the BBC’s journalism to new audiences. The translation of BBC reporting will always have human editorial oversight and, where used, will be clearly labelled.The curated content will complement regional angles and analysis produced by the team of Polish-speaking journalists. The platforms will also host content from BBC presenters Kasia Madera and Tomasz Schafernaker.Global Director and Deputy CEO, BBC News, Jonathan Munro, commented: “Today, as we face a storm of disinformation and ever-growing attacks on media freedom, democracy and regional security, BBC News Polska is a major step towards serving more audiences around the world with content they can trust. This is part of a strategy that would see the BBC’s global reach grow and advance the case for democratic values. But to do this, the BBC World Service would need a long-term sustainable funding arrangement to build on these foundations and to secure our global public service journalism for the future.”Deputy Global Director, BBC News, Fiona Crack, added: “Launching BBC News Polska, we are bringing together the most effective practices of working responsibly and innovatively with AI to reach Polish-speakers with the best of the BBC’s global and regional journalism. Following successful trials and advances in translation services, we are able to launch a new offer alongside original stories and fresh angles from our excellent Polish-speaking team. We look forward to building an audience for whom this content will serve as a welcome and required source of trusted news and information.”BBC News Polska is the BBC’s first new language offer from the BBC since BBC News Serbian was announced in March 2017.
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