Wednesday, 28 May 2025

Advanced Television; France: TF1 nets FIBA deal

Story from Advanced Television:

TF1 group has announced a deal with FIBA to carry exclusive, free-to-air coverage of matches featuring the French national women’s and men’s basketball teams at future EuroBasket and World Cup tournaments out to 2029.

The agreement starts on June 18th with the Turkey vs France fixture at the Women’s EuroBasket 2025. It will also cover the Men’s EuroBasket 2025, the FIBA Women’s World Cup 2026, the Women’s EuroBasket 2027, the FIBA World Cup 2027, and the Men’s and Women’s EuroBasket 2029 tournaments.

Fresh from their silver medal at last year’s Paris Olympics, the French women’s team will look to go one better in June. Currently ranked as world #3 and Europe’s #1, Les Bleues will strain every sinew to bring home their third European title from Greece – 16 years on from their last victory. And the men’s team, also silver medallists in Paris in 2024, will be shooting for Euro gold in September under head coach Frédéric Fauthoux. Twelve years on from winning their one and only European title with Tony Parker, will the new golden generation rise to the challenge?

Julien Millereux, Head of Sport at TF1 Group, commented: “We’re delighted with our new agreement with FIBA around their flagship tournaments. Following silver-medal successes at the 2024 Paris Olympics, and the emergence of a brilliantly talented new generation of stars in our men’s and women’s national teams, we are seeing a genuine renaissance in French basketball. Thanks to the unrivalled promotional power and exposure offered by our linear TV channels and our TF1+ streaming platform, we are convinced that we can help raise the profile of basketball in France across the full range of audiences.”

Frank Leenders, CEO of FIBA Media and Marketing Services, added: “We’re so pleased to have signed this new agreement with TF1 group, and it’s great that French fans will be able to watch so many matches featuring their national teams at FIBA tournaments. The French men’s and women’s teams are attracting unprecedented interest following their exploits at Paris 2024, and this partnership will bring them to an even wider audience.”

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