Tele2 is to incorporate Max into its entertainment offer following an agreement with Warner Bros Discovery.Swedish viewers will be able to enjoy acclaimed HBO Original series like The White Lotus and The Last of Us alongside popular local content such as Wahlgrens World, and Tele2 content.“We are very pleased to be able to offer our customers the best-in-class entertainment through our partnership with Max. This partnership means that our offering will be even stronger and more diverse, giving our customers more choice and access to high-quality content,” says Petr Cermak, EVP Chief Commercial Officer, at Tele2.“The Warner Bros. Discovery partnership with Tele2 is an important step in our strategy to expand Max’s reach and enhance its accessibility across more households. By integrating Max into Tele2’s entertainment offerings, we are streamlining and enriching the viewing experience. Furthermore, it allows us to deliver our extensive portfolio, featuring both acclaimed international series and cherished local content, to a broader audience, adds Jesper Steenberg, GVP Distribution & Games Nordics, at Warner Bros. Discovery.
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