Warner Bros. Discovery has secured a multi-year agreement with Grand Slam Track to broadcast the competition across Europe and Asia.Warner Bros. Discovery will have live exclusivity in 40+ territories for the new premier track league, which has been created by four-time Olympic Champion Michael Johnson.The first of four three-day Grand Slam Track events begins in Kingston, Jamaica on 4 April.Coverage from the events will be shown live on Max, discovery+ and Eurosport.Eurosport (Europe and Asia) will offer live linear coverage while every event on the 2025 calendar will be available to stream live and on-demand on Max and discovery+.Two Circles, the global sports marketing business, helped secure the deal, as the lead advisors to Grand Slam Track on its global media rights.Scott Young, group SVP content, production and business operations at Warner Bros. Discovery Sports Europe, said: “We are particularly excited about this new innovative format for a much-loved sport. Track remains the king of Olympics sports, consistently attracting the largest audiences through nail-biting races and intense athletic performances from some of the biggest personalities in sport. Our ambition to continue telling the inspiring stories of these athletes between Olympic cycles is matched by Michael Johnson and the Grand Slam Track competition. We can’t wait to work in partnership to scale coverage of this exciting new world-class athletics competition to fans all around the world through our premium channel and platform portfolio.”Michael Johnson, CEO and commissioner of Grand Slam Track, added: “We are delighted to partner with our friends at Warner Bros. Discovery to bring Grand Slam Track to fans across Europe and Asia. Since our launch, we’ve had a huge amount of support from our great fans on these continents. We set out to ensure our broadcasts were easily accessible for fans around the world, and wanted to make sure our Racers had a platform on which they could perform, entertain, and grow their fanbases. This deal ensures that is reality, and we can’t wait to get started in Kingston, Jamaica, on April 4th.”.
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