TF1 CEO Rodolphe Belmer, delivering a keynote speech at the Séries Mania Forum in Lille, revealed that he foresees a new TV golden age.“We are entering a new audiovisual and post-peak TV golden age where new frontiers will recreate growth,” he told delegates.“We’re living today a very interesting moment, technologically speaking, as content has become the backbone of the digital revolution. At TF1, we’re leaning on all genres, including premium drama and entertainment, to extend onto CTV.”The French TV group, which has recently celebrated its fiftieth birthday, is tackling the end of peak TV and content oversupply by betting on the importance of the ad-funded digital environment as part of the TV sector’s restructuring.While data-integrated digital advertising opens new paths, TF1 contrasts the difference of its positioning with YouTube, as the alternative between low-production content and premium content with higher value.''Mainstream media still has a social role for national culture and cohesion,” said Belmer. “The impact of an ad spot placed into a TV high value content on a free streaming platform like TF1+, is stronger than one on YouTube. What counts is the efficiency of investments. We’re building a business model so as to invest into both linear and non -linear content whose production value is much higher than on YouTube.”Accordingly, the TF1 model doesn’t exclude financial and windowing partnerships with SVoD platforms such as Netflix and Prime Video, citing the more recent example of forthcoming costume drama series Montmartre, also to be available on Disney+.The group is also pursuing its expansion strategy into Francophone countries. After Belgium, Switzerland and Luxemburg, TF1 will launch TF1+ in June 2025 in French-speaking African territories, with the intention of taking a share via CTVs, as well as “creating a cultural community of African talents”.
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