Bundesliga International and Sky Italia have extended their long-standing partnership, securing exclusive broadcasting rights for the Bundesliga and Bundesliga 2 in Italy through the 2028-29 season.The new four-year agreement begins with the broadcast of the Franz Beckenbauer Supercup on 16 August and includes live coverage of Germany’s top two divisions, as well as the Bundesliga relegation play-offs. In addition to live matches, Sky Italia will continue to offer highlights, magazine shows, interviews, and curated content across its digital and social media platforms.Sky Italia has been the Italian home of the Bundesliga since the 2003-04 season, making it one of the league’s longest-serving international media partners. The renewed deal follows directly on from the previous four-year agreement and underlines the broadcaster’s commitment to showcasing top-level European football.“Our connection with Sky Italia has run for more than 20 years, and this long-standing relationship, characterised by mutual respect and trust, has allowed us to evolve with the ever-changing market,” said Peer Naubert, Chief Executive Officer of Bundesliga International, the subsidiary of German football association DFL marketing the Bundesliga rights outside Germany.“Sky is delighted to announce this new agreement with Bundesliga, an important league that enriches Sky Sport’s offering dedicated to international football,” said a spokesperson for Sky Italia. “Bundesliga is synonymous with talent and entertainment, a German football heritage that will remain available to all fans for another four seasons.”
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