Deadline: 50 Cent Action FAST Channel From Lionsgate Launching On Roku Channel Next Week

Story from Deadline:

Curtis “50 Cent” Jackson and his G-Unit Film & Television along with Lionsgate are debuting the 50 Cent Action Channel on The Roku Channel next Tuesday, Dec. 10.

Curated by the Grammy winner and Emmy winning multihyphenate, the 50 Cent Action Channel will feature 50 Cent’s favorite movies and TV series drawn from Lionsgate’s library of more than 20k-titles, i.e. box office hits like The Expendables, The Hitman’s Bodyguard, and Rambo as well as over a dozen films featuring 50 Cent. The channel will also include the 50 Cent produced original TV series Power which spawned that TV franchise. Lionsgate also plans to air themed programming stunts around 50 Cent’s No. 1 albums that lend themselves to the action genre. Examples include a heist-themed stunt tied to his album Get Rich or Die Tryin’, including films like Empire State, Reservoir Dogs and Man on a Ledge as well as a female-led action stunt based on 50’s album I Like The Way She Do It, including Quentin Tarantino’s Kill Bill: Volume 1 and Kill Bill: Volume 2, The Protégé and Haywire.

With the FAST Channel space in great supply, the 50 Cent Action Channel differentiates itself in that it’s arguably one of the first talent-branded FAST channels.

“We’re excited to collaborate with our longstanding partner Lionsgate and Curtis “50 Cent” Jackson on this innovative channel. 50 is one of the biggest stars in the world with a massive audience and an unmatched impact in the content space,” said Jennifer Vaux, Vice President of Content Acquisition & Programming, Roku Media. “Viewers are going to love this fun, unique way to explore Lionsgate’s awesome lineup of action programming, as well as behind the scenes content from 50 Cent.”

“Roku’s reach and success in the free TV space make them the perfect launch partner for 50 Cent Action. My channel created in partnership with Lionsgate will deliver exactly what my audience loves to watch all in one place. We’ll be number one in no time,” said Curtis “50 Cent” Jackson.

“Curtis “50 Cent” Jackson is an incredible talent, a prolific storyteller and a visionary entrepreneur with a passionate global fan base, and we’re thrilled to expand our long and successful partnership with him,” said Lionsgate President of Worldwide Television Distribution Jim Packer. “50 Cent Action is a perfect combination of 50’s iconic brand and expert curation, Roku’s trend-setting industry leadership and our library of top action films and series. These strengths position the channel to cut through the cluttered FAST market, create a home for repeat viewing and become a top destination for advertisers.”

50 Cent counts more than 30M record albums sold around the world. His Power Universe counts more than 1.5 billion hours watched as of June 2024. He also has 100M-plus followers across social media platforms.

Jackson is repped by IAG and Attorney Steve Savva.