Canal+ has created a new promotional film that tells the story of the pay-TV operator in the guise of a trailer of a non-existent TV series.The promo takes viewers through the beginnings of France’s first pay-TV channel that debuted at 8 o’clock on Sunday, November 4, 1984. At the time the French television landscape comprised just three channels.A long format (2 minutes) will be broadcast on Canal branded channels and available for PR purposes. A long format (1min50s) as well as two short formats (30s and 40s) was broadcast across a range of linear channels yesterday (Sunday) as will be see in cinemas from November 13 to 26.
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