Sky Italia CEO Andrea Duilio projects a positive EBITDA in the triple digits for 2024 for the pay-TV broadcaster, following years of significant losses, including €542 million in 2023 and €735 million in 2022.In an interview with Italian daily Il Sole 24 Ore, Duilio emphasised that the positive outlook is the result of sustained investment in content (over €1 billion annually in sports rights alone) rather than cost-cutting measures.This strategy, coupled with growth across all business lines is driving revenue increases. Customer loyalty has increased by 30 per cent among Sky’s connectivity customers. Sky Italia anticipates achieving profitability in 2025, including positive net profit and cash generation.Duilio highlighted the importance of combating piracy, which affects over 2 million Italians. In this sense, he applauds Italy’s efforts to combat piracy through initiatives like the Piracy Shield platform, despite some controversy surrounding its implementation.He also highlighted the ongoing content negotiations with Warner Bros Discovery, including HBO, sports and entertainment. He noted that Italian content currently remains highly popular with subscribers, adding that the Now streaming service is benefiting from exclusive Champions League rights and other sporting and entertainment content.According to Duilio, Sky Italia sees broadband as a key growth driver, attracting a wider customer base. Future growth opportunities include becoming a mobile MVNO and expanding into fixed wireless access (FWA) to serve underserved areas with both internet and pay-TV services.
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