Variety: Pluto TV Inks Streaming Deal With French AVOD Platform M6+

Story from Variety:

M6+, the AVOD platform recently launched by French TV network M6, has signed a long-term deal with Paramount’s FAST service Pluto TV.

The partnership will include M6 content channels on Pluto TV, a new Pluto TV-branded area on M6+ and an advertising arrangement to scale the free ad-supported streaming business in France.

Editorially, under the deal, M6+ users will have access to 12 Pluto TV channels, with nearly 3,000 hours of content from the platform’s franchises such as “Just Tattoo Of Us,” “Alerte à Malibu”, ”Yu-Gi-Oh!,” “Blue Bloods,” “Olive et Tom,” “MTV Classics” as well as channels dedicated to movies, series, and animations. Meanwhile, Pluto TV users will have access to 6 M6 channels representing 2,000 hours of content, including the likes of “Zone Interdite,” “Turbo,” “Les reines du shopping” and “Les Marseillais.”

On the commercial side, M6 will become Pluto TV’s advertising partner and will be able to sell the entire Pluto TV inventory in France as part of its portfolio and Pluto TV content accessible on M6+. Paramount Advertising in France will also sell the Pluto TV inventory in the market alongside the M6 advertising team.

“The free ad-supported streaming industry is thriving internationally. As a leader in this space, we understand the value of partnering with key local entities, especially in competitive markets like France. Building on our successful collaborations across multiple markets, we are now expanding our FAST business with M6,” said Olivier Jollet, executive vice president and international general manager at Pluto TV. ”M6 stands out as an ideal partner, offering a powerful platform, beloved content, a large consumer base, and strong expertise in ad sales. By combining their strong presence in France with our FAST capabilities, we aim to create a dynamic and innovative model for the industry and consumers in France, as well as a blueprint for other markets.”

Alongside the deal with Pluto TV, M6+ — which launched in May 2024 — also has signed partnerships with Konbini and Hayu (NBC Universal).

“With the significant growth of free ad-supported television, we see this partnership as a chance to align with a key player and hope it will strengthen over time,” said Henri de Fontaines, member of Groupe M6 executive board and in charge of strategy, transformation and development. “Commercially, this partnership boosts M6 Publicité’s position in the French market, providing advertisers with even more attractive and complementary solutions.”