Canal+ Polska has named Ewa Soroka as its marketing director. She’ll be responsible for the Canal+ brand and its products aimed at both B2C and B2B customers.“Ewa Soroka perfectly understands the specifics and challenges of the media world,” said Edyta Sadowska, President of the Management Board of CANAL+ Polska. “Her unique experience in marketing, digital, product and sales, as well as understanding the perspective and behaviour of customers, will be extremely valuable support in the implementation of marketing activities for CANAL+ products and the brand.Added Soroka: “Canal+ Polska has an established position on the paid television and entertainment market, but like many companies in the media industry, it is transforming its business and becoming an increasingly stronger player on the market of digital services and products.”Soroka was previously with Ringier Axel Springer Polska, most recently as head of subscriber growth and product director.
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