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Thursday, 18 July 2024

Deadline: CBS Sports, English Football League Ink Multi-Year, Multi-Platform Rights Deal

Story from Deadline:

CBS Sports and the English Football League (EFL) have inked an exclusive, multi-year, multi-platform rights agreement that will offer the widest distribution of EFL matches ever in the U.S. starting next month.

The four-year deal moves EFL from its home at ESPN.

CBS Sports will air at least 250 EFL matches each season across the Championship, League One, League Two, Carabao Cup and Bristol Street Motors Trophy beginning in August and continuing through the end of the 2027-28 season.

Matches will air on Paramount+ with select matches airing on CBS Sports Network and CBS Sports Golazo Network.

With 1,891 fixtures each season, the EFL is home to some of the most popular and successful football competitions globally. At the end of the 2023-24 season, it was the highest-attended League body in Europe with 21.5 million fans.

“The exciting action and prestige of the EFL, as the oldest league in the world, adds tremendous value to CBS Sports’ premium soccer portfolio,” said Dan Weinberg, EVP of Programming, CBS Sports. “With the EFL’s compelling storylines and growing popularity coupled with our first-class coverage, we look forward to further elevating this league in the U.S. CBS Sports continues to be the premier destination for European football fans in this country.”

Trevor Birch, EFL CEO, said, “Appetite for football in the North American markets has been growing year on year, and this partnership with CBS Sports and their leadership in covering the sport marks a significant milestone.” “The EFL is already broadcast to a global audience of 400 million across 182 territories, beaming into more than 250 million homes outside of the UK. We believe that American fans will embrace the excitement, tradition, and competitiveness that is embodied by our EFL competitions. This is an exciting time for the League and our Clubs, and we look forward to sharing our matches with viewers across the United States.”

Opening weekend coverage on August 9-12 features EFL Championship and League One games including Birmingham City, Burnley, Leeds United, Wrexham and more. Carabao Cup Round One matches begin August 13-14 with Premier League clubs joining the competition in Round Two.

© 2024 Deadline.