As streamer bundling accelerates, Comcast CEO Brian Roberts said today the company will introduce a combo of Peacock, Netflix and Apple TV+ this month “at a vastly reduced price to anything that is in the market now.”Speaking at the MoffettNathanson Media conference in NYC, Roberts said the bundle, called StreamSaver, is a way to add value for consumers in a competitive market. It will be available to all broadband customers later this month, he said, and promised more details to come. Comcast is the nation’s largest cable provider.The move comes the week after Disney and Warner Bros. Discovery announced a a bundled offering featuring Disney+, Hulu and Max to launch this summer. That move will create the first cross-company partnership for any of the top-tier services.That streamers would do well combining services had been mused about for years and is starting to ramp up in a big way. A main benefit is that it reduces churn, or consumers cycling in and out since subscriptions are easy to cancel. Streamers are mostly still in the red, although that’s been slowly turning around.In a climate of slowing broadband growth, Roberts said it’s key to find ways to differentiate and add value. Wireless is one through the company’s partnership with Verizon. StreamSaver, available to all broadband subs, is another. Last month, Comcast introduced NOW, a prepaid, lower-cost suite of Internet, mobile and streaming TV products that consumers can purchase month-to-month whenever they need.
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