Thursday 1 February 2024

Broadband TV News: Disney combines Junior with Disney Channel in the Nordics

Story from Broadband TV News:

The Walt Disney Company Nordic & Baltic is to launch a new version of Disney Channel in the Nordic market, combining Disney Junior with the main channel.

Disney has scaled back both Disney Junior and Disney Channel in a number of markets to make way for the Disney+ streaming service.

Hans van Rijn, Country Manager and SVP, The Walt Disney Company Nordic & Baltic, said: “We are proud and happy to be able to offer the strongest program content ever in Disney Channel’s successful Nordic history, which spans more than 20 years. The merger with Disney Junior allows us to create a Disney Channel with the most loved and watched content for our young fans of all ages, based on solid viewership ratings and engagement data.”

The new Disney Channel will include a Disney Junior branded block during mornings and at weekends.

Copyright © 2024 Broadband TV News.