MEDIA BOY'S WORLD MEDIA NEWS: Deadline: XFL And USFL Confirm Merger, With Newly Formed United Football League To Debut In March; ESPN, Fox Sports Aboard

Wednesday, 3 January 2024

Deadline: XFL And USFL Confirm Merger, With Newly Formed United Football League To Debut In March; ESPN, Fox Sports Aboard

Story from Deadline:

Dwayne Johnson and Dany Garcia on Sunday unveiled plans for the United Football League, the new spring pro football league born from the merger of the XFL and USFL.

During an appearance this morning on Fox’s NFL on Fox, the pair said the UFL‘s debut season will begin March 30, 2024 with a game between the Arlington Renegades and Birmingham Stallions, the previous champions from each league. More details are expected soon regarding teams and markets.

Last year was Johnson and Garcia’s only season as co-owners with RedBird Capital Partners of the resurrected XFL, which was competing with the USFL for NFL-offseason eyeballs. The USFL itself was in its second season of its own revival, operating with a joint broadcast deal with both NBC and Fox, with the latter also holding a minority stake in the league. 4-A release today noted five UFL partners: former XFL owners Johnson, Garcia and RedBird’s Gerry Cardinale, Fox Sports (led by CEO Erik Shanks) and ESPN (led by chairman Jimmy Pitaro). ESPN was the XFL’s broadcast partner last season.

Russ Brandon, former president and CEO of the XFL, will be president and CEO of the UFL. Daryl Johnston, former USFL President of Football Operations, will lead football ops. 6-A promo logo suggests games will be played on ABC, ESPN, Fox and FS1.

The XFL and USFL originally announced their intent to merge in September after low-key seasons for each. The USFL Championship game in July drew about 1.16 million viewers on NBC, while the XFL title game a few weeks later pulled in 1.43 million viewers on ABC.

“We wanted to join forces for a few reasons,” Johnson, a former University of Miami star defensive tackle, said on Fox today. “No. 1, to grow the game of football — it’s a game we all love — and to create opportunities for players … and also to deliver for the fans.

“If you think about it, this is 30 years of spring football starting and stopping, starting and stopping,” he added, “so with this merger … it feels like we’ve got a shot to establish that spring football is here to stay.”