ITV has selected Fincons Group as its strategic partner for a multi-year programme aimed at streamlining its media supply chain.The initiative seeks to enhance operational flexibility, support diverse content delivery methods, and manage costs efficiently.The IT consultancy and systems integrator will help ITV maximise the potential of SDVI’s Rally platform, already used by ITV Studios’ Global Partnerships division.According to Fincons Deputy CEO Francesco Moretti, the collaboration reflects their commitment to advancing ITV’s cloud-based media operations. “It is great to be working with such a world class media organisation as ITV. We’re really proud to take a key role in this important project and provide our capabilities honed over years of support to international broadcasters in the UK, Ireland, US, Italy, France and Switzerland,”Paul Kane, Director of Technology at ITV, added that Fincons proposals came with a deep knowledge that aligned with its own goals. “We were looking for a company that wouldn’t just do things for us, but with us, integrating into our working group as a unified team and facing the challenges of this transformation project together,” he said.
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