MBC Group, the MENA media organisation, has announced new regional partnership with Netflix. The new agreement will give customers of MBCNOW – the recently launched entertainment service aggregator by MBC Group – seamless access to the full Netflix service. The newly created bundle will combine Netflix alongside Shahid, the Arabic streaming platform, in addition to linear TV channels, in one subscription.Fadel Zahreddine, Group Director of Emerging Media at MBC Group, commented: “This groundbreaking partnership is one for the books. To have two streaming giants – Shahid and Netflix – come together under one platform is something never seen before in the Kingdom of Saudi Arabia and wider MENA, and we’re very excited for what’s to come.”“We’re thrilled to have MBC Group join forces with Netflix to bring its content to our audiences under the convenience of a single subscription. This collaboration is part of our ongoing commitment to provide unparalleled global and local experiences for our audiences in the region. This is definitely the future of streaming and content consumption,” said Bhanu Chaddha, Director of Distribution and TV Products at MBC GROUP.”Mohammed Al Kuraishi, Head of Business Development and Partnerships, Middle East and Africa at Netflix, added: “We are delighted to partner with MBC Group to bring our members in Saudi Arabia and the rest of the region easy access to our service and an incredible variety of international and Arabic shows, movies, documentaries, kids content, stand-ups, Live- events, and games. This partnership brings unparalleled entertainment offering to our members and puts them at the heart of the entertainment experience.”Launched February 2025, MBCNOW offers an unmatched approach to content consumption for Saudi and wider Arab audiences. Transcending traditional TV viewing, MBCNOW has been designed to seamlessly bridge the gap between digital streaming and traditional broadcast television – bringing together MBC’s award-winning channels, as well as Shahid, all in one destination.The Shahid + Netflix Pack offers a saving of more than or 21 per cent compared to individual subscriptions and is available now in the Kingdom of Saudi Arabia across all major retailers and eCommerce stores.
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