Pam Levine, who recently exited Disney Branded Television and National Geographic as Head of Marketing, is going to Netflix as VP, UCAN Marketing & Publicity. This executive move, I understand, was always in the works for a while.At Netflix, Levine will oversee all publicity and marketing for U.S. and Canada film and series, and report to chief marketing officer Marian Lee.An internal memo about this is imminent, I hear, at the streamer.Levine, a former 20th Century Fox and HBO marketing chief, joined Disney General Entertainment in June 2022. In the role, she led an integrated internal agency that spanned brand and creative marketing, strategy, publicity, media planning, digital/social, events, talent relations and awards, supporting content created for Disney+ as well as the Disney- and National Geographic-branded linear networks.Her big campaigns at Disney Branded Television included Percy Jackson & the Olympians; The Descendants series; Wizards Beyond Waverly Place, which was Disney+’s most watched series premiere on the streamer; hit anthology series Goosebumps; Marvel’s Spidey and Amazing Friends; Superkitties, the No. 1 new preschool property last year; addition to Nat Geo’s Sugarcane and David Blaine: Do Not Attempt.Levine joined Disney in 2022 from the VC-backed tech company BookClub.com, where she was chief marketing officer. Before that, she served as president of Worldwide Theatrical Marketing at 20th Century Fox Film, leading campaigns for award-winning box office hits including Hidden Figures, Logan, Murder on the Orient Express, The Greatest Showman, Deadpool 2 and four-time Oscar winner and near $1 billion blockbuster Bohemian Rhapsody.Prior to that, Levine was chief marketing officer at HBO, where she oversaw marketing for HBO and Cinemax including strategy; advertising; social and digital marketing; and licensing, merchandising and e-commerce. Her team drove success for series including Game of Thrones, True Detective, Girls, Silicon Valley and Last Week Tonight with John Oliver. Levine also played a key role in HBO’s digital evolution, including HBO.com, HBOGo and HBONow. She also established HBO’s first multicultural marketing division.Levine previously held senior roles at 20th Century Fox Film including co-president of Domestic Film Marketing, where she helped launch blockbuster franchises including X-Men, Ice Age and Night at the Museum and delivered breakthrough campaigns for movies as diverse as The Devil Wears Prada, Alvin and The Chipmunks, The Simpsons Movie and Avatar.The executive holds a Bachelor of Arts in psychology from Boston University.
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