Finland’s leading telecom operator Elisa has extended its long-term partnership through a new, multi-year distribution agreement.The renewed deal will offer continued access for Elisa customers to Viaplay’s popular sports, films and series offerings via the Viaplay streaming service and Viaplay Group’s TV channels.As part of the renewed partnership, packaging updates will support a more targeted and streamlined content experience, tailored to evolving viewing habits and customer preferences across Elisa’s TV and streaming platforms.Mikael Svensson, CEO, Viaplay Finland said: “This new agreement builds on a long-standing relationship with Elisa and highlights our shared commitment to delivering great entertainment experiences to Finnish viewers. Together, we are focused on offering a smarter, more flexible service that meets the needs of today’s audiences – with quality, relevance and innovation at its core.”Mika Lepistö, Director, Elisa Viihde Partnerships added: “Our partnership with Viaplay Group continues to evolve in ways that benefit our customers. This agreement allows us to offer Viaplay’s attractive content as part of Elisa Viihde’s diverse streaming selection and strengthen our role as a provider of top-tier entertainment experiences in Finland.”Viaplay Group and Elisa will continue to evolve their partnership over the coming years – with a shared focus on innovation, long-term value and delivering world-class entertainment to homes across Finland.
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