BBC Studios and Viaplay Group have announced the launch of advertising in Sweden for BBC Studios’ multi-genre linear channel, BBC Nordic. This extends their existing advertising partnership in Norway.BBC Nordic is widely available in Sweden and Norway through all major operators. Advertising for the channel will be sold locally through Viaplay Group for both countries. Effective immediately, BBC Nordic is included in Viaplay Group Sweden’s linear channel portfolio, contributing to increased reach and commercial ratings for the Swedish market.SVP, GM Benelux & Nordics at BBC Studios, Bram Husken, commented: “Extending our partnership with Viaplay Group in Sweden provides a premium environment for brands to sit alongside the broad, unmissable content offering available on the BBC Nordic channel. BBC Nordic has seen exceptional growth since launching in 2023 which is a testament to the breadth of inspiring stories, feel-good entertainment and innovative content available on the channel.”VP Free-TV Sweden at Viaplay Group Sweden Sara Uddståhl, added: “BBC Nordic is a very appreciated addition to our channel portfolio. BBC Nordic’s strong brand and high-quality content creates a sought-after premium environment for advertising and fits perfectly within our channel portfolio. We are excited to be able to offer our clients both new ratings and more reach to their campaigns with the addition of BBC Nordic.”Viaplay Groups portfolio in Sweden consist of TV3, TV6, TV8, TV10 and partner channel History.BBC Nordic is home to content from the likes of David Attenborough (pictured), Louis Theroux and Graham Norton; and features entertainment titles such as Where the Wild Men Are with Ben Fogle, Death in Paradise, Would I Lie To You and QI. The channel has improved its ranking to #3 among international channels in Norway, with a balanced audience profile.
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