The UHD Alliance (UHDA) and the Ultra HD Forum have confirmed discussions regarding a potential merger. The pair say the strategic move aims to unify efforts to advance Ultra HD, HDR, and the next-generation entertainment experience for consumers and the industry.“A unified organisation would bring significant advantages to both consumers and industry stakeholders by strengthening the voice of Ultra HD advocacy, streamlining industry efforts, and enhancing the overall viewing experience,” commenyed UHDA president Bill Baggelaar. “By combining the UHD Alliance’s consumer-focused initiatives with the Ultra HD Forum’s technical expertise, the merged entity would serve as a more powerful advocate for the adoption and advancement of Ultra HD technologies.”Consolidating resources would lead to clearer, more consistent guidance for content creators, distributors, and device manufacturers, ensuring a more efficient and aligned approach to Ultra HD production and distribution, said the companies. Ultimately, this integration could benefit consumers by delivering a more seamless, high-quality Ultra HD experience across all platforms and devices, ensuring that content consistently meets its full potential.“As the volume of content designed primarily for home viewing continues to grow—often exclusively available for in-home consumption—ensuring seamless interoperability and preserving creative intent have become increasingly vital for consumers. This shift highlights the importance of delivering a consistent, high-quality viewing experience across devices and platforms. In 2025, as both the UHDA and Ultra HD Forum celebrate their 10-year anniversaries, they mark a decade of leadership in Ultra HD technology, industry standards, and enhancing consumer experiences, reinforcing their commitment to innovation and excellence in home entertainment,” said a press statement.“As Ultra HD has matured, new challenges and opportunities have emerged, including evolving HDR mastering standards, high frame rates, advanced audio, and new content distribution models,” added UHD Forum president, Dr Yasser Syed. “This rapidly changing landscape calls for greater collaboration and a unified approach to ensure continued industry innovation and consumer benefits.”
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