Near two-decade Disney veteran Becca Vodnoy is segueing to the senior leadership team of Walt Disney Chief Brand Officer and President of Marketing Asad Ayaz in the role of SVP Corporate Alliances.In the position, Vodnoy will lead the team responsible for forging and managing strategic partnerships with major global brands across various industries. Her work will encompass brand integrations, promotional initiatives, experiences and more, collaborating with business units across the company.“As industry veteran, Becca has consistently demonstrated the ability to deliver impactful results, and we’re excited to welcome her exceptional talents to our team,” Ayaz told Deadline on Monday. “Under Becca’s leadership of Corporate Alliances, we’ll take a unified approach to the market as one Disney, working in partnership with Disney Advertising, to best serve our business segments and elevate value for our brand partners.”Vodnoy adds, “Asad and his team have built an amazing reputation for being innovative collaborators in the corporate alliances space and I couldn’t be more excited to be joining his team. I look forward to collaborating with some of the best partners in the business to foster strategic collaborations that create value, expand opportunities, and position us for long-term success in a rapidly evolving landscape.”Vodnoy joins from Disney Advertising, where she most recently served as SVP Sales, focusing on the Entertainment, Gaming, and Travel categories. During her tenure at Disney, Vodnoy worked with major consumer brands, advertising partners, and agencies on impactful campaigns rooted in Disney IP and storytelling, driving value for the company. Previously, Vodnoy collaborated with brand partners including EA, Expedia, Netflix, United Airlines, Clorox, Amazon and Nike.Reporting to Vodnoy are Cathy Cline, SVP Corporate Alliances & Consumer Financial Services Operations; Mindy Hamilton, SVP Partnership Marketing; Carlos Castro, VP Corporate Alliances; and George Rowen, Director, Business Integration & Optimization.Ayaz serves as both the Walt Disney Co.’s Chief Brand Officer, where he is responsible for managing the brand globally across the company’s entire ecosystem, and President of Marketing at Walt Disney Studios and Disney+, where he oversees all aspects of global marketing (encompassing strategy, creative advertising, media, digital, research, special events, promotions, publicity, and synergy) for Disney, Pixar, Marvel, Lucasfilm and 20th Century Studios, as well as all aspects of brand and performance marketing for Disney+.
© 2025 Deadline.