Dazn’s next target after paying £800m to secure global TV rights for this summer’s first expanded Club World Cup will be to make a move into the south and central American markets.Mexico in particular is a target for Dazn, which is planning to bid for the Liga MX TV rights if, as expected, they are sold centrally for the package beginning at the start of the 2027/28 season.Unlike the Premier League, Liga MX sells TV rights individually on a club-by-club basis, but the league plan to move to a collective model if a proposed £1.1bn investment in its media and commercial rights from Apollo Global Management is completed next month.Apollo has recommended collective selling, with Dazn planning to take advantage.
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