Monday, 10 February 2025

Advanced Television; Italy: TIM launches Apple TV+, Apple Music deals

Story from Advanced Television:

Telcom Italia (TIM) and Apple have announced a new partnership giving TIM Customers access to Apple Music in its new monthly plans, while TimVision customers can now also access to Apple TV+ at a 30 per cent discount for six months.

“The deal with Apple has a strategic relevance for TIM, which wants to propose to its customers the finest experience on the market. With this partnership, we are enriching our offer with the best music and entertainment content. The agreement adds a further step in building our ‘customer platform’ strategy, which is already showing excellent results and offers new growth opportunities for the Group in the consumer sector,” commented TIM CEO Pietro Labriola.

Apple Music has a catalogue of over 100 million songs, expertly curated playlists, and artist interviews, conversations, and global premieres with Apple Music Radio. Apple TV+ offers award-winning, hit series including Ted Lasso, Severance, Silo, The Morning Show, Slow Horses, Monarch: Legacy of Monsters and Disclaimer alongside films such as Wolfs, Napoleon and The Instigators.

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