MEDIA BOY'S WORLD MEDIA NEWS: Advanced Television: E1 signs FTA broadcast deal with DAZN

Tuesday, 4 February 2025

Advanced Television: E1 signs FTA broadcast deal with DAZN

Story from Advanced Television:

The UIM E1 World Championship presented by PIF, the all-electric raceboat series, has announced a new multi-year, global broadcast rights agreement with DAZN, the sports streaming platform.

DAZN will broadcast all sessions of the racing series – backed by famous team owners including Didier Drogba, Will Smith, Steve Aoki and Rafael Nadal – for free. The final race of the series will be broadcast exclusively by DAZN across key international territories including Canada, DACH, France, Italy, Spain, Portugal, New Zealand and Japan.

The agreement will see DAZN not only stream highlights from group stages and qualification sessions globally but also create exclusive content featuring E1’s stellar list of celebrity owners and male and female pilots.

This deal builds on a successful partnership between E1 and DAZN for the Championship’s debut series, which saw a season of racing culminate in a victory for Team Brady, owned by NFL icon Tom Brady.

The Championship’s second season will feature new teams with racing action taking place against the backdrop of iconic global cities – culminating in a season finale in Miami.

Rodi Basso, CEO at E1, commented: “At E1, we’re driven by innovation and pushing the boundaries of possibility. In DAZN, we have a broadcaster who shares our vision to engage the sports fans of the future through technological advancement and unique sporting entertainment. In season 2, we continue in our mission to redefine racing on water, providing sports fans across the world with a compelling sports product at the intersection of motorsport, entertainment and sustainability. Fans can expect more drama, jeopardy, and adrenaline as the RaceBirds take flight once again.”

Shay Segev, CEO of DAZN Group, added: “DAZN and E1 are both dedicated to building an experience which engages fans across the world with new and innovative content. By extending our partnership with E1, DAZN will continue to deliver one-of-a-kind entertainment to fans, merging cutting-edge technology with unparalleled sporting action.”