Marketing chief Josh Goldstine and Andrew Cripps, the president of International distribution, are stepping down from their posts at Warner Bros.Goldstine and Cripps made the announcement in internal memos to their teams. Said film chiefs Mike De Luca and Pam Abdy in their own memo, “In building for the future, we have made the decision to realign our business unit with a singular global operation at its center to offer greater alignment for all our team members in the years ahead. With this new structure, Josh Goldstine and Andrew Cripps will be stepping down from their respective roles at the studio.” Sources say the duo learned of their exits Monday.Studio veteran Jeff Goldstein, who has served as president of domestic distribution for years, will now oversee all theatrical exhibition efforts across the world.On the marketing side, Dana Nussbaum and Christian Davin will be stepping in for Goldstine on an interim basis, with John Stanford, who currently serves as EVP of creative advertising, serving at the interim head of theatrical creative advertising.Goldstine has been with the studio since 2021 after acting as an outside consultant and previously serving as Universal’s top marketing executive. (Goldstine left Uni following an investigation into allegations of inappropriate conduct, but later won a large arbitration award against the studio.) The exec famously headed the marketing campaign for box office break-out Barbie, which included a world tour and hundreds of marketing tie-in efforts. Campaigns he also oversaw were for the Dune movies, The Batman and Beetlejuice 2.2024 was a year of hits and misses for the studio, with splashy franchise entries like Joker: Folie a Deux and Furiosa underperforming, but the studio still pulled in over $1 billion at the domestic box office.Warners had no further comment on the exits, including as to its search for a new marketing head (or heads). Sources have indicated that the company is focused on how movies are marketed and distributed in the current marketplace. Every Hollywood studio is confronting the challenge of reaching audiences, which have become more and more difficult in the digital age, which can require non-traditional approaches depending upon the film.
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