The figures are split roughly 50/50 between international and domestic subscribers and represent the largest increase since the rollout of the Max brand.Distribution revenues increased by 8%, driven by a 15% increase in subscribers, as well as higher pricing, following the launch of Max in Latin America and Europe during the first half of the year. However, the figures were partially offset by continued domestic linear wholesale subscriber declines.ARPU on the direct-to-consumer business includes Discovery+, HBO, HBO Max, Max, and premium sports products such as TNT Sports stands at $11.99 in the US and Canada, and $4.05 internationally.Total Q3 revenues were $9.6 billion, a 3% reduction on the previous quarter.
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